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City of Greeley News

Five Startups Selected for gBETA Greeley Accelerator

gener8tor and the City of Greeley welcome the Spring 2025 gBETA Greeley cohort

GREELEY, Colo. — Five companies have been chosen for the second round of the City of Greeley’s startup accelerator, gBETA Greeley. The free seven-week program run by national venture firm gener8tor, helps early-stage startups grow, connect with mentors, and seek funding. This cohort of founders will receive one-on-one coaching and access to gener8tor's national network of mentors, customers, corporate partners and investors.

More than 30 startups from across Colorado applied. The five selected were chosen for their growth potential, plans to expand in Greeley, and ties to key local industries like agriculture, manufacturing, and energy.

Spring 2025 Cohort:

  • Agroptics - Ahmed Hashem

    Agroptics helps farmers save water and boost crop yields by using real-time data and weather forecasts. Their precision irrigation technology adapts to environmental changes and can reduce water use by up to 15%.

  • Seedling Biosystems - Brian DeDecker, Maya Nelson, Simon Kalmus

    This team has modified soybeans to produce rare ingredients for cosmetics, food, and medicine, including baby formula proteins and skincare squalene. Their process makes production easy and cost-effective.

  • Blooming Health Seed & Feed - Sean Short

    A network of upcycled feed mills provides fresh sprout-based chicken feed to small farms and backyard chicken keepers. The company has sold over 2,000 pounds of feed and is introducing insect-powered blends.

  • Orion Labs - Sara Jennings

    Orion Labs developed Saiph, a traffic safety system that predicts movements of road users. This technology helps cities avoid accidents and has been recognized by the U.S. Department of Transportation.

  • Factorem - Alexandra Zhang

Factorem leverages AI to streamline custom part manufacturing for industries like aerospace and robotics, reducing lead times from three months to 12 days. With $755,000 in sales, they’re experiencing 300% year-over-year growth.

“I’m excited to work with these five amazing teams,” said Allie Reitz, gBETA Greeley Program Manager. “Their ideas are changing their industries. After great results from our first cohort last fall, we can’t wait to grow that success this spring.”

The program is made possible by a partnership with the City of Greeley.

“We’re excited to bring this program to Greeley—not just because we support new ideas, but because we believe great businesses can start and grow right here,” said Derrek Jerred, Economic Development Manager for the City of Greeley. “This program helps local talent succeed and gives our economy a strong boost—plus, it’s one more reason to be proud of Greeley.”

At the end of the gBETA program, the startup founders will pitch their companies to investors, community partners and the public at a showcase event from 4-6 p.m. on June 12 at the Atlas Theater, 709 16th St. in Greeley.

 

About gener8tor

gener8tor is a global venture firm and accelerator network that supports startups, workers, employers, artists and musicians across race, place and gender. gener8tor partners with companies, governments, universities and nonprofits to operate accelerator programs and conferences in more than 45 communities across 25 states and territories and three countries. Fast Company named gener8tor one of the Best Workplaces for Innovators in 2021 and 2022. The International Trade Council recognized gener8tor as the Global Venture Capital Firm of the Year in 2022.

 

About gBETA

gBETA is a non-equity accelerator that facilitates the growth of early-stage companies through a network-driven program. This accelerator supports five startups per cohort and requires no fees for startups and takes no equity. Since launching in 2015, gBETA accelerator alumni have raised more than $796M in capital and created more than 4,800 jobs across the U.S. and Canada.

To learn more about gBETA or apply to a future cohort, visit the gener8tor gBETA website. For questions, or to get involved as a mentor or community partner, contact Allie Reitz at allie.reitz@gener8tor.com.

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Release Date:
May 2, 2025

Contact Us

Communication and Engagement Office

1000 10th Street
Greeley, Colorado 80631

CE@greeleygov.com

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